Code of Ethics

This code has been adopted from the Association for Coaching

The Code is arranged into four sections and covers the general expectations of professional behaviour and conduct.


For reasons of brevity this Code where appropriate refers to:

Coachees and mentees as “clients
Coaches and mentors as “practitioners
Coaching and mentoring work as “professional work
Coaching, mentoring and supervision as “profession
Anybody acting for, on behalf of, Top Flight Executive Coaching (who are hereafter referred to as "practitioners") is expected to abide by this code.

At Top Flight Executive Coaching we acknowledge:
The terms “profession” and “professional” are being used for activities that are not under statutory regulation but are being increasingly professionalised and self-regulated.
The titles “coach”, “mentor” and “supervisor” are not protected and may be used by anyone in the field of practice, member or not member of a professional body.

Working with Clients


When professionally working with clients in any capacity practitioners will conduct themselves in accordance with this code, committed to delivering the level of service that may reasonably be expected of a practitioner.


Before they start working with a client, practitioners will make this Code available to their client, and explain and make explicit, their commitment to abide by this code.

Before starting to work with a client, practitioners will explain and strive to ensure that the client and sponsor know, and fully understand, the nature and terms and conditions of any coaching or mentoring contract, including financial, logistical and confidentiality arrangements.

Practitioners will use their professional knowledge and experience to understand their clients’ and sponsors’ expectations and reach agreement on how they plan to meet them. Practitioners will also try to take into account the needs and expectations of other relevant parties.

Practitioners will be open about the methods they use, and on request will be ready to supply the client and sponsor with information about the processes involved.

Practitioners will ensure that the duration of the contract is appropriate to achieve the client’s and sponsor’s goals and will actively work to promote the client’s independence and self-reliance.

Practitioners will ensure that the setting in which any coaching or mentoring takes place offers optimal conditions for learning and reflection and therefore a higher likelihood of achievement of the goals set in the contract.

Practitioners should always put their client’s interests first but at the same time safeguard that these interests do not harm the interests of the sponsor.


Practitioners will accurately and honestly represent their relevant professional qualifications, professional body to which they belong, experience, training, certifications and accreditations to clients, sponsors and colleagues.

In communication with any party, practitioners will accurately and honestly represent the value they provide as a coach or mentor.

Practitioners will ensure that no false or misleading claims are made, or implied, about their professional competence, qualifications or accreditation in any published, promotional material or otherwise. Practitioners will attribute ownership of work, ideas and materials of others to the originator and not claim it as their own.

Practitioners will act within applicable law and not in any way encourage, assist or collude with conduct which is dishonest, unlawful, unprofessional or discriminatory.


When working with clients, practitioners will maintain the strictest level of confidentiality with all client and sponsor information unless release of information is required by law.

Practitioners will have a clear agreement with clients and sponsors about the conditions under which confidentiality will not be maintained (e.g. illegal activity, danger to self or others) and gain agreement to that limit of confidentiality where possible unless the release of information is required by law.

Practitioners will keep, store and dispose of appropriate and accurate records of their work with clients, including electronic files and communications, in a manner that ensures confidentiality, security and privacy, and complies with all relevant laws and agreements that exist in their country regarding data protection and privacy.

Practitioners will inform clients that they are receiving supervision and identify that the client may be referred to anonymously in this context. The client should be assured that the supervision relationship is itself a confidential relationship.

If the client is a child or vulnerable adult, practitioners will make arrangements with the client’s sponsors or guardian to ensure an appropriate level of confidentiality in the best interests of the client, whilst also complying with all relevant legislation.

Inappropriate interactions

Practitioners are responsible for setting and maintaining clear, appropriate and culturally sensitive boundaries that govern all physical and virtual interactions with clients or sponsors.

Practitioners will avoid any romantic or sexual relationship with current clients or sponsors. Further, practitioners will be alert to the possibility of any potential sexual intimacy with the aforementioned parties and take appropriate action to avoid the intimacy or cancel the engagement in order to provide a safe environment.

Conflict of interest

Practitioners will not exploit a client or seek to gain any inappropriate financial or non-financial advantage from the relationship.

To avoid any conflict of interest, practitioners will distinguish a professional relationship with a client from other forms of relationships. Practitioners will be aware of the potential for conflicts of interest of either a commercial or personal nature arising through the working relationship and address them quickly and effectively in order to ensure that there is no detriment to the client or sponsor.

Practitioners will consider the impact of any client relationships on other client relationships and discuss any potential conflict of interest with those who might be affected.

Practitioners will disclose any conflict openly with the client and agree to withdraw from the relationship if a conflict arises which cannot be managed effectively.

Terminating professional relationships and on-going responsibilities

Practitioners will respect a client's right to terminate an engagement at any point in the process, subject to the provisions of the coaching or mentoring service agreement.

Practitioners will encourage the client or sponsor to terminate the coaching or mentoring engagement if it is believed that the client would be better served by another practitioner or a different form of professional help.

Practitioners understand that their professional responsibilities continue beyond the termination of the professional relationship. These include:

  • Maintenance of agreed confidentiality of all information relating to clients and sponsors
  • Safe and secure maintenance of all related records and data that complies with all relevant laws and agreements that exist in their country regarding data protection and privacy
  • Avoidance of any exploitation of the former relationship, which could otherwise call into question the professionalism or integrity of the practitioner, Top Flight Executive Coaching or the professional community
  • Provision of any follow-up that has been agreed to.

Practitioners are required to have a provision for transfer of current clients and dissemination of records in the event of the practitioner’s incapacitation, or termination of practice.

Professional Conduct

Maintaining the reputation of the profession

Practitioners will behave in a way that at all times reflects positively upon and enhances the reputation of an increasingly professionalised service.

Practitioners will demonstrate respect for the variety of other individuals in the profession and for the different approaches to coaching and mentoring.

Recognising equality and diversity

Practitioners will avoid knowingly discriminating on any grounds and will seek to enhance their own awareness of possible areas of discrimination.

Practitioners will be cognisant of the potential for unconscious bias and seek to ensure that they take a respectful and inclusive approach, which embraces and explores individual difference.

Practitioners will challenge in a supportive way any colleagues, employees, service providers, clients or participants who are perceived to be using discriminatory behaviour.

Practitioners will monitor their spoken, written and non-verbal communication for inadvertent discrimination.

Practitioners will engage in developmental activities that are likely to increase their self- awareness in relation to equality and diversity.

Breaches of professional conduct.

Practitioners accept that any breach of the code that is upheld by Top Flight Executive Coaching may result in sanctions including termination of association. Top Flight Executive Coaching may share details of such breaches with other practitioners in the interest of client safety, upholding quality standards and maintaining the reputation of the profession.

A practitioner will challenge another practitioner if they have reasonable cause to believe that the practitioner is acting in an unethical manner and, failing resolution, will report that person to Peter Flight.

Legal and statutory obligations and duties

Practitioners are obliged to stay up to date and comply with all relevant statutory requirements in the countries in which their professional work takes place and work within any organisational policies and procedures in the context in which they are working.

Practitioners will have the appropriate professional indemnity insurance to cover their coaching and mentoring work for the countries in which they operate.

Excellent Practice

Ability to perform

Practitioners will have the qualifications, skills and experience appropriate to meet the needs of the client and will operate within the limits of their competence. Practitioners should refer the client to a more experienced or suitably qualified practitioners where appropriate.

Practitioners will be fit and healthy enough to practice. If they are not, or are unsure if they are able to practice safely for health reasons, they will seek professional guidance or support. Where necessary or appropriate, the practising practitioner should manage the termination of their work with the client and refer the client to an alternative practitioner.

On-going supervision

Practitioners will engage in supervision with a suitably qualified supervisor or peer supervision group with a level of frequency that is appropriate to their coaching or mentoring practice, the requirements of their professional body and the level of their accreditation, or evidence engagement in reflective practice, ideally with peers and/or more experienced colleagues.

Practitioners need to ensure that any other existing relationship with the supervisor does not interfere with the quality of the supervision provided.

Practitioners will discuss any ethical dilemmas and potential, or actual, breaches of this Code with their supervisor or peer supervision group for support and guidance.

Continuing professional development

Practitioners will develop their level of coaching and/or mentoring competence by participating in relevant and appropriate training and/or continuing professional development (CPD).

Practitioners are expected to make a contribution to the professional community that is appropriate to their level of expertise. Forms which this may take include informal peer support to fellow practising practitioners, contributing to advancing the profession, research and writing etc.

Practitioners will systematically evaluate the quality of their work through feedback from clients, their supervisor and other relevant parties.

My Values

Trust, Integrity, Quality and Professionalism are my watch words. I believe that an effective coaching relationship can be of enormous benefit to both individuals and organisations by helping to release the potential from within.

I provide the best possible service to my clients by bringing a wealth of experience and cross-industry expertise to the table which can help to provide perspective.

Value for money is vital to demonstrate for all business expenditure and I can say, with confidence, that an investment in coaching can provide a very high return on investmnet. The benefits live with those individuals and organisations involved for many years after the coaching ends and are often shared with colleagues either directly or indirectly time and time again.

I understand the importance of confidentiality at an individual and an organisational level and have adopted the above code of ethics to help ensure the highest standards of integrity and confidentiallity are maintained.

However you wish to engage with me I will be happy to tailor my services to your needs. I take a flexible approach, so if your needs change over time I will be happy to adapt to those changing needs to ensure best value is delivered to you at all times.

Your satisfaction is my business.